Our primary goal was to create a cultural riverfront development destination that celebrates the uniqueness of the site as it relates to its history, the river, and Muscogee culture.
Central to the process has been the Muscogee (Creek) Nation’s desire for cultural influence on the design and branding of the new development. We responded by supplementing signage with the Muscogee language, incorporating informational interactive kiosks throughout the development, and exposing raw cedar, which is significant to the Tribe, wherever possible.
The resulting Master Plan Proposal addressed the following 5 areas for Phase I:
- Provide clear wayfinding.
- Reveal the activity on the site by improving viewing and access corridors from the west side of the property.
- Make the entrance to the site inviting from both the automobile entry and the pedestrian riverfront entry.
- Illustrate the upcoming improvements that are attractive to patrons, tenants, and future tenants.
- Set the tone and provide a solid framework for all future development.
In Phase II we will address the demographics of surrounding areas, traffic patterns, existing and potential transportation routes (walking, biking, bus, trolley, automobile), proximity to nearby centers of activity (schools, shopping centers, residences, entertainment, River Spirit, etc.), and research similar projects that provide a proven precedent.
Our efforts have and will continue to contribute to the larger vision for development along the riverfront, including support for low-water dams, a lagoon, better traffic flow into and through the site, connections to River Spirit and Margaritaville, and greater community recreational use of the river and overall site.